Cathy Moore is one of the smartest writers about training and education design going around.
She simply gets that we need to focus on what we want learners to be able to do and that we need to tailor everything that we do to support that.
This post touches on an idea that I’ve been thinking a lot about recently – the fact that we should be taking lessons from marketing and advertising (yes, evil marketing and advertising) about designing messages that appeal to our audience. After all, this is what they exist to do and these people spend obscene amounts of money and time finding ways to reach people who long ago learned to ignore or resist their messages. (It’s also a pretty funny and well made ad)